Anja Lorenzen's Volkswagen's Way East - Brownfield or Greenfield PDF

By Anja Lorenzen

ISBN-10: 3640810074

ISBN-13: 9783640810079

Seminar paper from the yr 2007 within the topic company economics - company administration, company Governance, grade: 1,3, BI Norwegian company university, language: English, summary: when it comes to a emerging aggressive atmosphere the best way east will get increasingly more very important. It doesn't basically result in a discount in charges yet working within the jap components of Europe may end up in merits for the total corporation. Volkswagen overtook their JV companion Skoda and this gave them entry to the neighborhood cluster. this can be a bonus, that businesses which don't put money into brownfield investments shouldn't have correct from the start. as a result, the type of FDI and the sector are extremely important and will ascertain the corporations destiny good fortune. Volkswagen’s greenfield funding in Kaluga, Russia may also be defined, according to the benefits and drawbacks that the 2 assorted FDI supply. different VW investments will then be associated with Dunning’s eclectic paradigm, the OLI model.

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Volkswagen's Way East - Brownfield or Greenfield Investments: Business Location Decisions by Anja Lorenzen

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