The effectiveness of product placement for the automobile - download pdf or read online

By Frank Günnemann

ISBN-10: 3640149106

ISBN-13: 9783640149100

Master's Thesis from the yr 2005 within the topic enterprise economics - advertising, company communique, CRM, marketplace examine, Social Media, grade: A (1,0), Hawai'i Pacific collage, eighty entries within the bibliography, language: English, summary: The use and perform of product placement – also called model placement – has risen dramatically during the last few years. right here, specifically the auto is an incredible participant through spending thousands of greenbacks for strategically putting items and types not just in blockbusters and flicks, yet more and more additionally in quite a few tv courses, print media, and games. This study paper investigates the potent of product placement for the car and its real impact on buyer habit. besides the fact that, shoppers’ attitudes, perceptions, and values are inclined to range counting on their tradition; hence, additional examine shall pay attention to the potential adjustments among American, eu, and Asian shoppers. First, the advent will kingdom the target of the learn in addition to learn reasons. subsequent, the history of the research will current a conceptual framework, theoretical foundations on which the learn may be established, improvement of study questions which are to be replied, and a hypotheses improvement. because it follows, the study technique will formulate the data wishes and knowledge assortment tools, the questionnaire improvement, and the pattern layout. the knowledge analyses and findings half will use descriptive statistics and current the implications from the quantitative study in addition to different findings. eventually, within the end the findings and effects might be mentioned, barriers of the learn might be said, and chances for destiny learn should be stated.
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The effectiveness of product placement for the automobile industry and its impact on consumer behavior: A cross-cultural perspective by Frank Günnemann


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