Paul Weyland's Successful Local Broadcast Sales PDF

By Paul Weyland

ISBN-10: 0814431623

ISBN-13: 9780814431627

ISBN-10: 0814480535

ISBN-13: 9780814480533

For the perfect individual, a profession in media revenues will be glamorous, profitable, and profitable. yet with out definitely the right information, it may even be hard. writer Paul Weyland has many years of expertise operating with neighborhood direct consumers. Now, in profitable neighborhood Broadcast revenues he stocks his hard-won knowledge, displaying tv, radio, and cable salespeople easy methods to get extra revenues. This worthwhile source supplies readers the instruments they wish to:

• get appointments • write nice proposals and displays • promote opposed to different media like newspapers and the net • triumph over cost resistance • shut revenues with out alienating their consumers • create genius inventive with out being an artistic genius • calculate ROI for the client’s ads greenback • land long term contracts with neighborhood companies • negotiate extra effectively

Honest, sensible, and available, this can be the only instruction manual that exhibits amateur and veteran salespeople tips on how to thrive—not simply survive—in the media business.

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Successful Local Broadcast Sales by Paul Weyland


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