By Markus Ståhlberg,Ville Maila
The moment variation of purchaser advertising has been absolutely up-to-date to incorporate a brand new ahead via advertising and marketing guru Philip Kotler and 12 new articles that mirror the present adjustments within the quickly transforming into zone, focusing particularly at the overseas scope, the net presence and the way forward for customer advertising and marketing. New case reports from India, China, Brazil and Japan additionally upload to the intensity and breadth of the 1st edition.
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Extra info for Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale
Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale by Markus Ståhlberg,Ville Maila