Download e-book for kindle: Pricing — Praxis der optimalen Preisfindung (German Edition) by Thomas T. Nagle,Reed K. Holden,Georg M. Larsen,G.M. Larsen

By Thomas T. Nagle,Reed K. Holden,Georg M. Larsen,G.M. Larsen

ISBN-10: 3540612564

ISBN-13: 9783540612568

Die Autoren erklären, wie die Rentabilität eines Unternehmens trotz starker Konkurrenz durch Wettbewerbslenkung erhalten werden kann. Der Leser erfährt einfache, aber äußerst wirkungsvolle finanzielle Techniken zur Integration der Kostenfrage in Marketingentscheidungen. Gewinnmöglichkeiten werden erläutert, die sich aus einer Marktsegmentierung ergeben, ebenso wie die spezifischen Techniken zur Erreichung dieser Segmentierung.

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Pricing — Praxis der optimalen Preisfindung (German Edition) by Thomas T. Nagle,Reed K. Holden,Georg M. Larsen,G.M. Larsen


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