By Robert J. Kaden,Gerald L. Linda,Melvin Prince
This e-book explores new and cutting edge advertising examine ways as effectively practiced via visionaries of academia and the learn undefined. excellent as both a supplementary textual content for college kids or as a guidebook for practitioners, this e-book showcases the thrill of a box the place discoveries abound and researchers are valued for fixing weighty difficulties and minimizing hazards. The authors provide wealthy new instruments to degree and learn purchaser attitudes, mixed with present databases, on-line bulletin forums, social media, neuroscience, radio frequency id (RFID) tags, behavioral economics, and extra. The reader will make the most of the varied modern case reports that display the foremost position of promoting learn in company decision-making.
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Extra resources for Leading Edge Marketing Research: 21st-Century Tools and Practices
Leading Edge Marketing Research: 21st-Century Tools and Practices by Robert J. Kaden,Gerald L. Linda,Melvin Prince