Leading Edge Marketing Research: 21st-Century Tools and - download pdf or read online

By Robert J. Kaden,Gerald L. Linda,Melvin Prince

ISBN-10: 1412991315

ISBN-13: 9781412991315

This e-book explores new and cutting edge advertising examine ways as effectively practiced via visionaries of academia and the learn undefined. excellent as both a supplementary textual content for college kids or as a guidebook for practitioners, this e-book showcases the thrill of a box the place discoveries abound and researchers are valued for fixing weighty difficulties and minimizing hazards. The authors provide wealthy new instruments to degree and learn purchaser attitudes, mixed with present databases, on-line bulletin forums, social media, neuroscience, radio frequency id (RFID) tags, behavioral economics, and extra. The reader will make the most of the varied modern case reports that display the foremost position of promoting learn in company decision-making.

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Leading Edge Marketing Research: 21st-Century Tools and Practices by Robert J. Kaden,Gerald L. Linda,Melvin Prince

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