Interne Markenführung: Theoretisches Konzept und by Rico Piehler PDF

By Rico Piehler

ISBN-10: 3834927228

ISBN-13: 9783834927224

Rico Piehler entwickelt ein integratives Modell der internen Markenführung, das theoretisch fundiert, ganzheitlich, praktisch anwendbar und hinsichtlich zentraler Zielgrößen (Markenwissen - model dedication - model Citizenship habit) sowie ausgewählter Determinanten in einem ersten Schritt empirisch validiert ist.

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Interne Markenführung: Theoretisches Konzept und fallstudienbasierte Evidenz (Innovatives Markenmanagement) (German Edition) by Rico Piehler


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