By Monika V. Kronbügel
However, the relevance of intercultural competence has frequently been ignored. This dissertation introduces a 4-phase-model for intercultural education – the ITMC-Method. it's designed to aid companies of their intercultural improvement. the writer investigates how some distance companies already utilize their chances to fulfill the cross-cultural and developmental requirements.
Monika V. Kronbügel is knowledgeable near to foreign advertising in addition to on operating with this sort of range method. She has gathered worthwhile event in foreign enterprise improvement for a few years and is now coping with her personal the world over orientated corporation facing organizational & humans development.
Key phrases: advertising, tradition, foreign advertising and marketing, intercultural advertising, cross-cultural, intercultural, administration, international advertising and marketing, globalization, management, range, mentality, habit, perspective, verbal exchange, education, learnings, ITMC
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Intercultural Competence - The Key to Successful International Marketing: Intercultural Behavioral Training as an Approach to Market Development by Monika V. Kronbügel