Download PDF by Kenneth E. Clow,Donald E. Baack: Integrated Advertising, Promotion, and Marketing

By Kenneth E. Clow,Donald E. Baack

Directed essentially towards undergraduate advertising and marketing college/university majors, this article additionally offers functional content material to present and aspiring professionals. 

The conscientiously built-in process of this article blends ads, promotions, and advertising communications jointly, offering readers with the knowledge they should comprehend the method and merits of winning IMC campaigns.


0133131017 / 9780133131017 built-in ads, merchandising, and advertising and marketing Communications Plus NEW MyMarketingLab with Pearson eText -- entry Card package deal

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0133112934 / 9780133112931 NEW MyMarketingLab with Pearson eText -- Standalone entry Card --

0133126242 / 9780133126242 built-in advertisements, promoting, and advertising Communications


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Integrated Advertising, Promotion, and Marketing Communications by Kenneth E. Clow,Donald E. Baack

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