Andrea Schlüter's Gestaltung des internationalen Key Account Managements: PDF

By Andrea Schlüter

ISBN-10: 3834930849

ISBN-13: 9783834930842

Andrea Schlüter untersucht die Bedeutung strategischen und strukturellen Designs. Basierend auf Literaturrecherchen entwickelt die Autorin ein Modell, leitet Hypothesen ab und überprüft diese anhand einer empirischen Studie.

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Gestaltung des internationalen Key Account Managements: Analyse vor dem Hintergrund der Internationalisierung des Konsumgütereinzelhandels (Handel und ... International Marketing) (German Edition) by Andrea Schlüter


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