Read e-book online Expandable Brands: A Guide to Growing Business Locations PDF

By Clare Balmer

ISBN-10: 0992454115

ISBN-13: 9780992454111

to accomplish long term good fortune businesses needs to increase relationships that transcend only a easy transaction. With extra purchasing innovations than ever, shoppers are more and more trying to construct long term relationships with companies they belief, established not only on expense and repair yet on how that corporation interacts with them and
makes them feel.

Just as vital as constructing an efficient model that appears nice is retaining it in the course of enlargement. in terms of development to extra destinations or promoting a franchise method there are lots of parts that have to be addressed and systemised, and earlier than growth starts is the optimum time to do that.

Branding enthusiast clothier Clare Balmer indicates you the way to create a robust and powerful model and likewise the right way to make sure that progress isn't hampered by means of model dilution in
the process.

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Expandable Brands: A Guide to Growing Business Locations While Protecting Your Brand by Clare Balmer


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