Get Erfolgsfaktoren des Sportsponsorings bei Großereignissen: PDF

By Frank Huber,Isabel Matthes,Lars Dreckmeier,Holger Schunk

ISBN-10: 3834908894

ISBN-13: 9783834908896

Frank Huber, Isabel Matthes, Lars Dreckmeier und Holger Schunk richten den Fokus ihrer Untersuchung auf einen Einstellungstransfer von einem Großevent auf den Sponsor.

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Erfolgsfaktoren des Sportsponsorings bei Großereignissen: Eine empirische Untersuchung (German Edition) by Frank Huber,Isabel Matthes,Lars Dreckmeier,Holger Schunk


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