Die Autonomie von Landesorganisationen bei der by Petra Ehemann,Prof. Dr. Dr. h.c. Christian Homburg PDF

New PDF release: Brand Relevance: Making Competitors Irrelevant

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Frank Hälsig entwickelt und überprüft mittels seiner empirischen Studie in fünf Einzelhandelsbranchen ein umfassendes Wirkungsmodell, welches die Einflussfaktoren des Markenwertes eines Handelsunternehmens (Retail model fairness) ebenso umfasst wie den Einfluss der Retail model auf das Kaufverhalten der Konsumenten.

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