By Ramanuj Majumdar
Divided into six components, half I of the textual content indicates the significance of knowing shopper behaviour; half II highlights diversified features of purchaser psychology and covers such issues as purchaser motivation, client belief, and buyer character. half III demonstrates how shoppers behave of their social and cultural settings, the influence of non-public elements, and the impression of reference teams on customer behaviour. half IV facing patron choice making describes a number of the levels focused on model selection, the post-purchase behaviour and, importantly, the six well-established versions proposed by means of students on patron behaviour. half V analyzes the variety of the Indian marketplace and concerning the rising styles of shopper behaviour.
The concluding part—Part VI—gives seven stay case stories that reside on model development and showcases a few profitable manufacturers advertised in India.
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Consumer Behaviour: Insights from Indian Market (with CD-ROM) by Ramanuj Majumdar