Ian Chaston's Boomer Marketing: Selling to a Recession Resistant Market PDF

By Ian Chaston

ISBN-10: 0415489628

ISBN-13: 9780415489621

ISBN-10: 0415489636

ISBN-13: 9780415489638

Baby boomers (consumers within the 50+ age bracket) are the wealthiest, quickest becoming customer staff on the earth. regardless of this, the majority of advertising spend is concentrated on a lot more youthful humans.


Recessions consistently hose down customer spending, yet within the 21st century’s first recession, the decline in spending one of the more youthful age crew has been amplified through over the top borrowing and collapsing condominium costs. extra so than ever earlier than, the present international recession highlights the necessity for corporations to revise their advertising techniques and practices so one can stay aggressive. during this ebook, Ian Chaston makes use of unique case fabric to suggest strategic ideas that make the most of the moneyed segments of the maturing boomer industry. Key issues lined include:


  • Marketing blunders made via united kingdom banks within the present international problem

  • Market research

  • Customer focusing on

  • Marketing techniques and pricing innovation

  • Promotion and distribution


A international first, Boomer Marketing turns out to be useful for college kids of selling and buyer behaviour and is key examining for practitioners who comprehend the necessity for money-oriented marketing.


Additional lecturer fabric on hand at www.routledge.com/9780415489638

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Boomer Marketing: Selling to a Recession Resistant Market by Ian Chaston

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