By Phillip Weber
Abercrombie & Fitch Co. (A&F) is a inventory trade indexed outfits corporation. In its 1,125 outlets it sells prime quality informal outfits, own care goods and add-ons for males, ladies and youngsters. It contains the manufacturers Abercrombie & Fitch, Abercrombie, Hollister and RUEHL. Its headquarter is found in Albany Ohio (USA) due to the fact 2001.(Abercrombie & Fitch, 2009).
In 1892 David Abercrombie opened a store known as Abercrombie & Co which
specialized in camping out gear. In 1904 Ezra Fitch joined the corporate and the identify used to be replaced to Abercrombie & Fitch (Pitzke1, 2007).
With a transformation within the administration in 1992 Abercrombie & Fitch repositioned itself available in the market moving its major concentrate on younger and informal way of life type with the focus crew being 18 to 22 year-old students, male and female.
With the logo Abercrombie introduced in 1998 the corporate prolonged its company and attempted to arrive girls and boys among seven and fourteen.
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Abercrombie & Fitch. Marketing Analysis: A macro-environmental and competitive audit by Phillip Weber